Co-Op Marketing Funds for Distributors

Introducing Chicago Pneumatic's Cooperative Advertising Program

WHAT'S THE BIG DEAL ABOUT CO-OP FUNDS?

Your business is only as successful as its marketing plan. Co-op partnerships between a manufacturer and a retailer often include an agreement to share local advertising costs in exchange for brand-specific mentions. These programs support mutual growth and leverage advertising budgets by offering financial and marketing support.

How to Get Started using Co-Op:

How much is my budget?

Step 1 is finding out how much available funds you have before deciding your strategy. Below is a link that will allow you to reach out to find out.

Marketing Plan

Now that you know your funds, now you need to decide what to do with it. Email and social media advertising are our favorites.

Pre-Approval

Before you implement your email campaign or posting, please send in for pre-approval. This ensures the marketing material is aligned with our branding.

Submit Co-op Claims

Spend money on eligible CP marketing expenses and then submit your co-op claim to cp.sales@cp.com.

What does Chicago Pneumatic Offer?

Our distributors are invited to participate in our Cooperative Advertising Program. Now, when you advertise our products, CP will cover part of your costs. The total yearly allowance is based on your invoiced equipment sales from last year at the following rates: • 0.75% for the first $150,000 • 0.50% for any sales greater than $150,000 Minimum Claim:The minimum co-op claim is $250 per entry. Please do not submit a claim for anything under this amount. As always, you can only claim up to 50% of any one invoice (so to claim $250, the invoice value would need to be $500). Does CP pay the invoice: No, you would pay the invoice and CP would issue you a credit for 50% (or whatever amount of funds you have available) of the expense. When will I get credited on my account: We issue credits at the beginning of each month. What qualifies for reimbursement: Ads, PPC, email, shirts, POS, tradeshows. We are open to hearing ideas you have to promote your business and CP. We will gladly help with ideas also. Why do I need a pre-approval? A pre-approval ensures you know the claim for reimbursement will be approved. Just allows us to ensure you are using our logo correctly and CP images are crisp. Also, that we are the only brand featured in your marketing for reimbursement. How do I submit the claim? Simply email cp.sales@cp.com with a paid invoice and ad/marketing support of what you guys did.

How Else Can We Help Your Marketing Efforts?

Website

We provide a full-site strategic / optimization review. Then, we provide changes (with content, design, and development) for your CP sections, pages, and products.

Email

We manage an email list for you (yours whenever you want it) and send regular marketing and sales emails co-branded CP and your company.

Documents

We provide product and service documents co-branded to CP and your company. We then add them to your website as gated content to serves as a lead generation tool.

Online Advertising

We design and manage online advertising campaigns for your website selling CP products. We provide search marketing, display advertising, and even video pre-roll and retargeting.

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